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When Industry and Academia Collide
They think of themselves as the marketer, the hacker, and the skeptic.
More specifically, they’re CEO Ken Cho, MBA ’03, and University of Texas at Austin researchers Jason Baldridge and James Scott. Together, they’re three of the top minds at People Pattern, an Austin startup that uses massive unstructured data to gain insight into how consumers think about a brand.
They’re also the latest example of the good things that can happen when industry and academia collide.
